Preventing customer defection and stimulating return of the lost customers

JOURNAL ARTICLE published 2013 in Marketing

Authors: Radoslav Senic | Vladimir Senic

Loyal Customers are Attached to Brands. Is this True? What is the Role of Customer Equity and Customer Trust?

JOURNAL ARTICLE published 2021 in Marketing and Branding Research

Estimating customer defection in personal retail banking

JOURNAL ARTICLE published 1 December 2002 in International Journal of Bank Marketing

Authors: Ron Garland

Are Loyal Customers Profitable? Customer Satisfaction, Customer (Action) Loyalty and Customer Profitability at the Individual Level

JOURNAL ARTICLE published April 2006 in Journal of Marketing Management

Authors: Øyvind Helgesen

How do corporate reputation and customer satisfaction impact customer defection? A study of private energy customers in Germany

JOURNAL ARTICLE published 1 October 2006 in Journal of Services Marketing

Authors: Gianfranco Walsh | Keith Dinnie | Klaus‐Peter Wiedmann

Customer Winback: How to Recapture Lost Customers and Keep Them Loyal

JOURNAL ARTICLE published 1 February 2002 in Journal of Consumer Marketing

Customer dissatisfaction and defection: The hidden costs of downsizing

JOURNAL ARTICLE published April 2011 in Industrial Marketing Management

Authors: Paul Williams | M. Sajid Khan | Earl Naumann

Customer Win‐Back: How to Recapture Lost Customers – and Keep Them Loyal

JOURNAL ARTICLE published 1 June 2002 in Journal of Consumer Marketing

Price sensitivity as an indicator of customer defection in retail banking

JOURNAL ARTICLE published 6 February 2007 in International Journal of Bank Marketing

Authors: Teemu Santonen

Brand Salience and Customer Defection in Subscription Markets

JOURNAL ARTICLE published 1 February 2003 in Journal of Marketing Management

Authors: Jenni Romaniuk | Byron Sharp

Bayesian Nonparametric Customer Base Analysis with Model-Based Visualizations

JOURNAL ARTICLE published March 2018 in Marketing Science

Authors: Ryan Dew | Asim Ansari

Do a value analysis of your customer base

JOURNAL ARTICLE published April 1982 in Industrial Marketing Management

Authors: Gordon Canning

Brand Salience and Customer Defection in Subscription Markets

JOURNAL ARTICLE published February 2003 in Journal of Marketing Management

Authors: Jenni Romaniuk | Byron Sharp

Customer defection: a study of the student market in Ireland

JOURNAL ARTICLE published 1 June 1996 in International Journal of Bank Marketing

Authors: Mark Colgate | Kate Stewart | Ray Kinsella

Customer Base Analysis: An Industrial Purchase Process Application

JOURNAL ARTICLE published February 1994 in Marketing Science

Authors: David C. Schmittlein | Robert A. Peterson

Zero Customer Defection

BOOK CHAPTER published 2022 in Advances in Marketing, Customer Relationship Management, and E-Services

Authors: Renu Yadav

Customer Base Analysis: The Case for a Central Variant of the Betageometric/NBD Model

JOURNAL ARTICLE published 2007 in Marketing ZFP

Authors: Daniel Hoppe | Udo Wagner

A Cross-Cohort Changepoint Model for Customer-Base Analysis

JOURNAL ARTICLE published March 2017 in Marketing Science

Authors: Arun Gopalakrishnan | Eric T. Bradlow | Peter S. Fader

A Multiactivity Latent Attrition Model for Customer Base Analysis

JOURNAL ARTICLE published March 2014 in Marketing Science

Authors: David A. Schweidel | Young-Hoon Park | Zainab Jamal

Repeat Registrations of a Running Event: Applying Customer Base Analysis

JOURNAL ARTICLE published June 2020 in Sport Marketing Quarterly

Authors: Carol Finnegan | Thomas Aicher | Robert Block